Three Myths that are Keeping You From Publishing
When I first decided to write and self-publish my book, after years of working in a different field and recently having decided to start my own course mentoring business, I remember feeling...
Scared because no one in my new writing community knew me and I wasn’t sure how to get them to take me seriously (let alone trust me enough to come to believe I knew anything about writing and publishing).
I was frustrated because I didn’t have a huge budget. I had taken home less than $35,000 the year prior in business, and there wasn’t a ton of wiggle room for non-essential book costs like cover creation, editing and reviews.
Honestly? I wasn’t sure if I felt like an expert. I’m an introvert, I don’t love to sit at the front of the room and tell everyone what I know, because I’m always still figuring it out.
And then? I did it anyway. I wrote and published the first book of my trilogy, then 6 months later began the second book, which 12 months later became published which gave me a solid start. Now looking back, I wish I had begun this process a long time ago!
Now, I have book writer friends and prospective clients come to me all the time saying this exact thing, which is why, today, I wanted to talk about the three BIGGEST myths that you probably believe, and it’s holding you back from stepping into the role as a writer and author.
1. You're not a real writer so you can't publish a book.
This is my FAVORITE, because most of the time, this is the #1 reason that people give for not believing that they can publish.
They’re scared that they aren't really a writer, they’re scared that they can’t write a book that will become a best seller, and they think they need to hire a professional ghost writer or they won’t be able to do it at all.
Look, every.single.writer I’ve ever met (Traditionally published and self-published! Writers you’ve heard of!) were worried about the same things when they started writing. No one escapes this one, unless you have a little bit of blind faith.
Instead of worrying about becoming a best seller, maybe readjust your expectations...does getting the first book finished and published sound more doable? What would it look like if you simply finished your book and took measures to do some learning on your own?
If you want to be on the best sellers list, what about getting one book finished and published first?
Like anything else, it takes a long time to be able to convince enough people to buy your book, so don’t start out shooting for the moon. Think about the following things:
a. How can you get your first book finished as professionally as possible? b. What is the best way to self-publish? c. How can I start with a few readers, get feedback, and then build a platform so that I can reach more people?
If you can sell books through Amazon, then you can keep control of your finances, get amazing support, ask your readers to leave reviews, and VOILA! You’re on your way to building your fan base.
Don’t get discouraged if selling a book sounds too hard. Get your writing style and publishing process down FIRST with a group of friends as fans, and then plan to knock it out of the park on round #2.
2. You need to spend a ton of money to publish your book.
This is another one of my favorites, because I regularly talk to writers who spend very little money on specific aspects of their books (or get tools free from publishers), and still make a nice profit margin.
But if your only goal is to break even, then I can do you one better, since it should be very simple to do that.
If you’re writing a book that will be published on Amazon and you don’t need to provide much else other than a template, cover, then your price point can reflect your added royalties. Publishing on Amazon is free.
The TWO reasons that people self-publish are:
Both of those things DON’T cost you any money. Focus on creating excellent content first, then focus on getting published through Amazon and you’ll create way more value and a better experience that will reap you testimonials in the future (and thus, more readers and royalties).
The other stuff (the editing, the professional cover) are things that can come later OR that you can do get for free with a few great tools.
3. Authors are extroverts...I’m too shy to make this work.
Oh, sister, I GET THIS ONE.
Which is why I always tell introverts that they can often be the best writers. Public speaking and book signings can be SUPER scary, but I find that as the person in control, you get to choose what your event looks like!
My events are always about book signing or facilitating dinner conversations...which means that I only occasionally stand up front talking. Instead, because I’m an introvert, I spend the dinner with 2-3 writers at a time, having a conversation, asking them to tell me what their frustrations and challenges are.
I have a writer friend who holds excellent book signing events, so all her events speaking with people one on one, and the rest of the time is taking money at her table and acquiring emails from those who want to stay in touch.
She gets SO much accomplished, and her readers don’t care that she’s not a best seller yet -- they are served in the way that they need to be served.
And I have another friend and author who is really good at collaborations, so all her events are a curated panel and mini-presentations of OTHER PEOPLE, while she emcee’s and acts like the host of the event (meaning she doesn’t do a ton of public speaking, only cat-herding and interviewing experts on stage).
So no matter what sort of personality type you are, I want you to think about the ways that your book can REALLY make an impact in your reader's lives.